Corporate Communication : A Guide to Theory and Practice
Joep P. Cornelissen
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Beautiful PR : Finding your brand’s heartbeat for authenticity in communication
Sophie Attwood
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Philanthropy Revolution : How to Inspire Donors, Build Relationships and Make a Difference
Lisa Greer
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Social Media Communication : Concepts, Practices, Data, Law and Ethics
Jeremy Harris Lipschultz
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The Routledge Companion to Public Relations
Donnalyn (University of Oregon, USA) Pompper
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The Routledge Handbook of Nonprofit Communication
Gisela (University of Beira Interior, Portugal.) Goncalves
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The Routledge Handbook of Corporate Social Responsibility Communication
Amy (University of Minnesota-Twin Cities, USA) O’Connor
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Effective Financial Communication : Key Concepts, Empirical Insights, and Implications for Practice
Christian Pieter Hoffmann
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Risk Management Maturity : A Multidimensional Model
Sylwia (Jagiellonian University, Poland) Bak
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Teaching Public Relations : Principles and Practices for Effective Learning
Peter M. (Illinois State University, USA) Smudde
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Public Relations For Dummies
Eric Yaverbaum
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Hype Yourself : A no-nonsense PR toolkit for small businesses
Lucy Werner
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Myths of PR : All Publicity is Good Publicity and Other Popular Misconceptions
Rich Leigh
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Build Your Community : Turn your connections into a powerful online community
Richard Millington
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A Dictionary of Marketing
Charles Doyle
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The PR Bootcamp : Take Your Business from Invisible to Unstoppable
Angelica Malin
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Brand Yourself : A no-nonsense brand toolkit for small businesses
Lucy Werner
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The Apology Impulse : How the Business World Ruined Sorry and Why We Can’t Stop Saying It
Cary Cooper
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Entertainment Public Relations : Communicating with Audiences
Carol Ames
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Exploring Public Relations and Management Communication
Ralph Tench
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Don't Be Such a Scientist, Second Edition : Talking Substance in an Age of Style
Randy Olson
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Exposure : Insider secrets to make your business a go-to authority for journalists
Felicity Cowie
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Brand Singapore (Third Edition) : Nation Branding in a World Disrupted by Covid-19
Koh Buck Song
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Strategic Advertising Management
Larry (Visiting Professor of Marketing at the Turku School of E Percy
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