Madison Avenue Manslaughter : An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies
Michael Farmer
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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Beyond Disruption : Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs
W. Chan Kim
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Five Star Service : How to deliver exceptional customer service
Michael Heppell
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Catalyst : Using personal chemistry to convert contacts into contracts
David Kean
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Goodvertising : Creative Advertising that Cares
Thomas Kolster
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Brilliant Copywriting : How to craft the most interesting and effective copy imaginable
Roger Horberry
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Content Rules : How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Ann Handley
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Why Does The Pedlar Sing? : What Creativity Really Means in Advertising
Paul Feldwick
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Duct Tape Marketing Revised and Updated : The World's Most Practical Small Business Marketing Guide
John Jantsch
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Highly Effective Marketing Plan (HEMP), The : A proven, practical, planning process for companies of all sizes
Peter Knight
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How to Write a Marketing Plan : Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
John Westwood
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Hype Yourself : A no-nonsense PR toolkit for small businesses
Lucy Werner
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The Ultimate Guide to Writing and Marketing a Bestselling Book - on a Shoestring Budget
Dee Blick
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Martketing : The Heart and Brain of Branding
Javier Sanchez Lamelas
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The Ultimate Marketing & PR Book : Understand Your Customers, Master Digital Marketing, Perfect Public Relations
Eric Davies
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Dealing with Difficult People : Fast, Effective Strategies for Handling Problem People
Roy Lilley
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The Art of Client Service : The Classic Guide, Updated for Today's Marketers and Advertisers
Robert (University of Texas at Austin) Solomon
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Marketing For Dummies
Jeanette Maw McMurtry
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The Whole Marketer : How to become a successful and fulfilled marketer
Abigail Dixon
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Financial Times Essential Guide to Business Writing, The : How to write to engage, persuade and sell
Ian Atkinson
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The Experience Economy, With a New Preface by the Authors : Competing for Customer Time, Attention, and Money
B. Joseph Pine II
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The PR Masterclass : How to develop a public relations strategy that works!
Alex Singleton
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