Positioning: The Battle for Your Mind
Al Ries
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The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand
Al Ries
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
Al Ries
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The Origin of Brands : How Product Evolution Creates Endless Possibilities for New Brands
Al Ries
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Marketing Warfare
Al Ries
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