Advertising Account Planning : Planning and Managing an IMC Campaign
Larry Kelley
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Chris Hackley
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Sarah Turnbull
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Sarah Turnbull
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Add to BasketAdvertising and Public Relations Research
Donald W. Jugenheimer
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Add to BasketAdvertising Media Workbook and Sourcebook
Larry Kelley
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Add to BasketAdvertising Media Planning : A Brand Management Approach
Larry D. (University of Houston, USA) Kelley
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Larry D. (University of Houston, USA) Kelley
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Donald W. Jugenheimer
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Add to BasketMarketing and Social Construction : Exploring the Rhetorics of Managed Consumption
Chris Hackley
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Add to BasketMarketing and Social Construction : Exploring the Rhetorics of Managed Consumption
Chris Hackley
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Add to BasketAdvertising Media Workbook and Sourcebook
Larry Kelley
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Chris Hackley
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