Digital Consumer Management : Understanding and Managing Consumer Engagement in the Digital Environment
Emmanuel (University of Greenwich, UK) Mogaji
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Digital Consumer Management : Understanding and Managing Consumer Engagement in the Digital Environment
Emmanuel (University of Greenwich, UK) Mogaji
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Strategic Copywriting : How to Create Effective Advertising
Edd Applegate
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The Rise of Advertising in the United States : A History of Innovation to 1960
Edd Applegate
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The Wizard of Ads : Turning Words into Magic and Dreamers into Millionaires
Roy H. Williams
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Introduction to Advertising : Understanding and Managing the Advertising Process
Emmanuel (University of Greenwich, UK) Mogaji
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Introduction to Advertising : Understanding and Managing the Advertising Process
Emmanuel (University of Greenwich, UK) Mogaji
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Strategic Copywriting : How to Create Effective Advertising
Edd Applegate
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Cases in Advertising and Marketing Management : Real Situations for Tomorrow's Managers
Edd Applegate
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Cases in Advertising and Marketing Management : Real Situations for Tomorrow's Managers
Edd Applegate
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The Rise of Advertising in the United States : A History of Innovation to 1960
Edd Applegate
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Emotional Appeals in Advertising Banking Services
Emmanuel (University of Greenwich, UK) Mogaji
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Secret Formulas of the Wizard of Ads : Turning Paupers into Princes and Lead into Gold
Roy H. Williams
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Secret Formulas of the Wizard of Ads : Turning Paupers into Princes and Lead into Gold
Roy H. Williams
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Accidental Magic : The Wizard's Techniques for Writing Words Worth 1,000 Pictures
Roy H. Williams
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Free the Beagle : A Journey to Destinae
Roy H. Williams
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