101 Things I Learned in Advertising School
Matthew Frederick
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Fading London : The City's Vanishing Ghost Signs
Helen Cox
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John McConnell : Design
Robert McCrum
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Sentiment Analysis : Mining Opinions, Sentiments, and Emotions
Bing (University of Illinois, Chicago) Liu
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Pushing Cool : Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette
Keith Wailoo
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Epica Book 28: Creative Communications
Epica Awards
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Online Video Revolution : How to Reinvent and Market Your Business Using Video
J. Cecil
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Creating Superfans : How To Turn Your Customers Into Lifelong Advocates
Brittany Hodak
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Railways Studios : How a Government Design Studio Helped Build New Zealand
Peter Alsop
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Between the Lines : Early Advertising in Singapore: 1830s - 1960s
Various
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Gambling Advertising : Nature, Effects and Regulation
Barrie (University of Leicester, UK) Gunter
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Assemblage : The Art and Science of Brand Transformation
Emmanuel Probst
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Branding Trust : Advertising and Trademarks in Nineteenth-Century America
Jennifer M. Black
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A Philosophy of Communication of Social Media Influencer Marketing : The Banality of the Social
Kati E. Sudnick
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Connecting With Consumers Through Effective Personalization and Programmatic Advertising
Jorge Remondes
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Appraisal and the Transcreation of Marketing Texts : Persuasion in Chinese and English
Nga-Ki Mavis Ho
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Digital Content Marketing : Creating Value in Practice
Agata Krowinska
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Writing Online and Audio Stories : Crafting Nonfiction for Websites, Podcasts, and Social Media
Anna Faherty
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Strategic Content Marketing : Creating Effective Content in Practice
Dan Farkas
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Integrated Advertising, Promotion, and Marketing : Communicating in a Digital World
Anubhav (Jaipuria Institute of Management Lucknow, India) Mishra
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Corporate Communication : Concepts and Practice
Jaishri (Ministry of Health & Family Welfare, (Govt of Indi Jethwaney
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Advertising Management : Concepts, Theories, Research and Trends
Manukonda Rabindranath
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Brand Antarctica : How Global Consumer Culture Shapes Our Perceptions of the Ice Continent
Hanne Elliot Fønss Nielsen
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Voice Marketing : Harnessing the Power of Conversational AI to Drive Customer Engagement
Laurence Minsky
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