Integrated Marketing Communication : Creative Strategy from Idea to Implementation
Robyn Blakeman
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Beautiful PR : Finding your brand’s heartbeat for authenticity in communication
Sophie Attwood
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Advertising as a Creative Industry : Regime of Paradoxes
Izabela Derda
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Digital Transformation and Corporate Branding : Opportunities and Pitfalls for Identity and Reputation Management
Maria Teresa (University of Salerno, Italy) Cuomo
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Entrepreneurial Cosplay : Creating Identity, Building Identity, Brand and Business Acumen
Elizabeth Gackstetter (Drury University, USA) Nichols
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UX Writing : Designing User-Centered Content
Jason C.K. (Texas Tech University, USA) Tham
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Mixed Media : Moral Distinctions in Advertising, Public Relations, and Journalism
Thomas Bivins
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Cutting the Cost of Confusion : Eliminate the High Price of Failure to Communicate
Richard Layton
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Branded Content and Entertainment in Advertising : A Theoretical and Empirical Study of Creative Advertising Practices
Maria Rodriguez-Rabadan (International University of La Rioja, Benito
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Crisis Response Advertising : Insights and Implications from COVID-19
Frauke (University of Nebraska-Lincoln, USA) Hachtmann
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Strategic Communication : Campaign Planning
James Mahoney
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Artificial Intelligence, Strategic Communicators and Activism
Lukasz (University of New South Wales, Sydney, Australia) Swiatek
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Consumer Behaviour and Analytics
Andrew (Nottingham University Business School, UK) Smith
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Strategic Marketing Planning : A Step-by-Step Approach
Karel Jan (Hanze University of Applied Sciences, Netherlands) Alsem
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Digital Consumer Management : Understanding and Managing Consumer Engagement in the Digital Environment
Emmanuel (University of Greenwich, UK) Mogaji
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Consuming Happiness : Aspirational Practices in Global Perspective
Mehita (University of the Witwatersrand, Johannesburg, South Af Iqani
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Business Digitalization : Corporate Identity and Reputation
Pantea (Middlesex University London, UK) Foroudi
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Branding Authoritarian Nations : Political Legitimation and Strategic National Myths in Military-Ruled Thailand
Petra (University of Birmingham, UK) Alderman
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Transmedia Brand Storytelling : Immersive Experiences from Theory to Practice
Karen E. Sutherland
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Ogilvy on Advertising in the Digital Age
Miles Young
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Branded Interactions : Creating the Digital Experience
Marco Spies
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Disruption : Overturning Conventions and Shaking Up the Marketplace
Jean-Marie Dru
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The Art of the Pitch : Persuasion and Presentation Skills that Win Business
Peter Coughter
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