100 Years of Advertising in British Aviation
Colin Cruddas
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Powers of Persuasion : The Inside Story of British Advertising 1951-2000
Winston (Visiting Professor of Marketing at Westminster Univ Fletcher
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Under the Radar : Talking to Today's Cynical Consumer
Jonathan Bond
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The Metainterface : The Art of Platforms, Cities, and Clouds
Christian Ulrik (Aarhus University) Andersen
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The Online Advertising Playbook : Proven Strategies and Tested Tactics from the Advertising Research Foundation
Joe Plummer
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Seducing the Subconscious : The Psychology of Emotional Influence in Advertising
Robert (University of Bath, UK) Heath
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Getting Better with Age : Improving Marketing in the Age of Aging
Peter Hubbell
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Brains on Fire : Igniting Powerful, Sustainable, Word of Mouth Movements
Robbin Phillips
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The Stuff of Bits : An Essay on the Materialities of Information
Paul (Chancellor's Professor of Informatics, University of Ca Dourish
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The Power of Experiments : Decision Making in a Data-Driven World
Michael (Harvard Business School) Luca
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R.E.D. Marketing : The Three Ingredients of Leading Brands
Greg Creed
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The Activation Imperative : How to Build Brands and Business by Inspiring Action
William Rosen
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The Customer Century : Lessons from World Class Companies in Integrated Communications
Anders Gronstedt
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Brand Hacks : How to Build Brands by Fulfilling the Consumer Quest for Meaning
Emmanuel Probst
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Global Advertising in a Global Culture
Thomas H. P. Gould
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The Art of Plain Speaking : How to Write and Speak in a Way that Will Impress the People that Matter
Charlie (Bullfinch Media, UK) Corbett
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Beyond Advertising : Creating Value Through All Customer Touchpoints
Yoram (Jerry) Wind
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Advertising Media Planning, Seventh Edition
Roger Baron
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Destination Marketing Organisations
Steven Pike
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Law & Advertising : A Guide to Current Legal Issues
Dean K. Fueroghne
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An Autobiography
David Ogilvy
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Casting for Big Ideas : A New Manifesto for Agency Managers
Andrew Jaffe
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The Routledge Handbook of Strategic Communication
Derina Holtzhausen
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Networked : The New Social Operating System
Lee (Director, Pew Internet & American Life Project, Pew Resea Rainie
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