Tactical Inclusion : Difference and Vulnerability in U.S. Military Advertising
Jeremiah Favara
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Selling the Sacred : Religion and Marketing from Crossfit to QAnon
Mara Einstein
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Nonprofit Communications : A Mission-Driven and Human-Centered Approach
Kelly C. (Syracuse University, USA) Gaggin
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Sustainable Marketing Planning
Neil Richardson
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Graphis Journal Magazine 379
B. Martin Pedersen
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Graphis Advertising Annual 2024
B. Martin Pedersen
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Book of Ideas : a journal of creative direction and graphic design - volume 2 2
Radim Malinic
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Positioning: The Battle for Your Mind
Al Ries
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Hegarty on Creativity : There are No Rules
John Hegarty
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D&AD. The Copy Book
D&AD
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The Advertising Concept Book : Think Now, Design Later
Pete Barry
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A Technique for Producing Ideas
James Young
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Buyology : How Everything We Believe About Why We Buy is Wrong
Martin Lindstrom
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The Adweek Copywriting Handbook : The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Joseph Sugarman
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The Anatomy of Humbug : How to Think Differently About Advertising
Paul Feldwick
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The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands
Jean-Noel Kapferer
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The Unpublished David Ogilvy
David Ogilvy
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My Life in Advertising and Scientific Advertising
Claude Hopkins
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The Language of Advertising : Written Texts
Angela (Formerly at York St. John University, UK) Goddard
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Truth, Lies, and Advertising : The Art of Account Planning
Jon Steel
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20th Century Classic Cars
Phil Patton
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Emotion by Design : Creative Leadership Lessons from a Life at Nike
Greg Hoffman
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