Hidden Persuasion : 33 Psychological Influences Techniques in Advertising
Marc Andrews
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Marketing: A Very Short Introduction
Kenneth (University of East Anglia) Le Meunier-FitzHugh
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Advertising Media Planning : A Brand Management Approach
Kim (University of Oregon, USA) Sheehan
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Advertising For Dummies
Gary Dahl
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Crossover Creativity : Real-life stories about where creativity comes from
Dave Trott
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Copywriting In A Week : Be A Great Copywriter In Seven Simple Steps
Rob Ashton
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All-American Ads of the 40s
W. R. Wilkerson III
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Humanizing B2B : The new truth in marketing that will transform your brand and your sales
Paul Cash
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101 Things I Learned in Advertising School
Matthew Frederick
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Fading London : The City's Vanishing Ghost Signs
Helen Cox
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The Online Copywriter's Handbook
Robert Bly
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Strategic Communication : An Introduction to Theory and Global Practice
Jesper (Lund University, Sweden) Falkheimer
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Social Media Success for Every Brand : The Five StoryBrand Pillars That Turn Posts Into Profits
Claire Diaz-Ortiz
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Key Marketing Metrics : The 50+ metrics every manager needs to know
Neil Bendle
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Integrated Advertising, Promotion, and Marketing Communications, Global Edition
Kenneth Clow
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Advertising Outdoors : Watch this Space!
David Bernstein
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Design and Strategy : A Step-by-Step Guide
Wanda Grimsgaard
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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Chris (University of Cincinnati) Allen
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Effective Advertising : Understanding When, How, and Why Advertising Works
Gerard J. Tellis
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Strategic Advertising Management
Larry (Visiting Professor of Marketing at the Turku School of E Percy
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The Hero Trap : How to Win in a Post-Purpose Market by Putting People in Charge
Thomas Kolster
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Influence : How social media influencers are shaping our digital future
Sara McCorquodale
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Global Marketing and Advertising : Understanding Cultural Paradoxes
Marieke de Mooij
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Bullsh*T, Privacy, Toasters, Videos And YouTube Marketing
Andy Price
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