Advertising Media Planning : A Brand Management Approach
Kim (University of Oregon, USA) Sheehan
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Advertising and Public Relations Research
Donald W. Jugenheimer
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Advertising Media Workbook and Sourcebook
Larry Kelley
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Advertising Media Planning : A Brand Management Approach
Larry D. (University of Houston, USA) Kelley
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Advertising Management in a Digital Environment : Text and Cases
Larry D. (University of Houston, USA) Kelley
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