Advertising Account Planning : Planning and Managing an IMC Campaign
Larry Kelley
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Integrated Marketing Communication : Creative Strategy from Idea to Implementation
Robyn Blakeman
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Integrated Marketing Communication : Creative Strategy from Idea to Implementation
Robyn Blakeman
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Strategic Copywriting : How to Create Effective Advertising
Edd Applegate
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Advertising Media Workbook and Sourcebook
Larry Kelley
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The Rise of Advertising in the United States : A History of Innovation to 1960
Edd Applegate
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Strategic Copywriting : How to Create Effective Advertising
Edd Applegate
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Advertising Media Workbook and Sourcebook
Larry Kelley
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Advertising Design by Medium : A Visual and Verbal Approach
Robyn Blakeman
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Advertising Design by Medium : A Visual and Verbal Approach
Robyn Blakeman
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Advertising Campaign Design : Just the Essentials
Robyn Blakeman
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Advertising Campaign Design : Just the Essentials
Robyn Blakeman
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The Bare Bones of Advertising Print Design
Robyn Blakeman
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Cases in Advertising and Marketing Management : Real Situations for Tomorrow's Managers
Edd Applegate
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Cases in Advertising and Marketing Management : Real Situations for Tomorrow's Managers
Edd Applegate
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The Bare Bones Introduction to Integrated Marketing Communication
Robyn Blakeman
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The Bare Bones Introduction to Integrated Marketing Communication
Robyn Blakeman
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The Rise of Advertising in the United States : A History of Innovation to 1960
Edd Applegate
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