It's Not How Good You Are, It's How Good You Want to Be : The world's best-selling book by Paul Arden
Paul Arden
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The Zoo
Jamie Mollart
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The Smart Advertising Book : How to deliver advertising that grows your brand
Dan White
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Public Relations Planning : A Practical Guide for Strategic Communication
Jr., Edward T. Vieira
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Key Person of Influence : The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your Industry
Daniel Priestley
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A Technique for Producing Ideas
James Young
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Buyology : How Everything We Believe About Why We Buy is Wrong
Martin Lindstrom
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Emotion by Design : Creative Leadership Lessons from a Life at Nike
Greg Hoffman
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Advertising and Integrated Brand Promotion
Richard (Montana State University - Bozeman) Semenik
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Scientific Advertising
Claude Hopkins
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Advertising: A Very Short Introduction
Winston (Formerly founder Chairman of the World Advertising Fletcher
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Copywrong to Copywriter : a practical guide to copywriting for small businesses, small organisations, sole traders, and lone rangers
Tait Ischia
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Mad Men & Bad Men : When British Politics Met Advertising
Sam Delaney
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Advertising Account Planning : Planning and Managing an IMC Campaign
Larry Kelley
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Scientific Advertising
Claude Hopkins
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Advertising Media Planning : A Brand Management Approach
Kim (University of Oregon, USA) Sheehan
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Marketing: A Very Short Introduction
Kenneth (University of East Anglia) Le Meunier-FitzHugh
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Copywriting In A Week : Be A Great Copywriter In Seven Simple Steps
Rob Ashton
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Integrated Advertising, Promotion, and Marketing Communications, Global Edition
Kenneth Clow
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Effective Advertising : Understanding When, How, and Why Advertising Works
Gerard J. Tellis
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Influence : How social media influencers are shaping our digital future
Sara McCorquodale
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Global Marketing and Advertising : Understanding Cultural Paradoxes
Marieke de Mooij
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Advertising and Popular Culture
Jib Fowles
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£103.00
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