The 7 Secrets of Creative Radio Advertising
Tony Hertz
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Advertising : strategy, creativity and media
Chris Fill
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Direct and Interactive Marketing
Adrian (Robert Hartsook Professor of Fundraising, Indiana Un Sargeant
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How Advertising Works : The Role of Research
John Philip Jones
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How to Use Advertising to Build Strong Brands
John Philip Jones
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The Ultimate Secrets of Advertising
John Philip Jones
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Organizational Identity in Practice
Lin Lerpold
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The Routledge Handbook of Critical Public Relations
Jacquie L'Etang
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Understanding Consumer Decision Making : The Means-end Approach To Marketing and Advertising Strategy
Thomas J. Reynolds
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Billboard : Art on the Road
Laura Steward Heon
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Strategic Financial and Investor Communication : The Stock Price Story
Ian (Westbrook Financial Communications, Australia) Westbrook
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Advertising & IMC: Principles and Practice, Global Edition
Sandra Moriarty
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Persuasion Ethics Today
Margaret Duffy
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Brand Equity & Advertising : Advertising's Role in Building Strong Brands
David A. Aaker
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Measuring Advertising Effectiveness
William D. Wells
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Persuasion : Social Influence and Compliance Gaining International Student Edition
Robert H Gass
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The Future of Thinking : Learning Institutions in a Digital Age
Cathy N. (Distinguished Professor and Director of the Future Davidson
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Marketing Communication : A Critical Introduction
Richard Varey
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Using Qualitative Research in Advertising : Strategies, Techniques, and Applications
Margaret A. Morrison
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Steal This Book! : Million Dollar Sales Letters You Can Legally Steal to Suck in Cash Like a Vacuum on
Harlan Kilstein
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Principles of Strategic Communication
Derina Holtzhausen
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Persuasion in Your Life
Shawn T. (Missouri State University, USA) Wahl
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Digital Media and Democracy : Tactics in Hard Times
Megan (Professor, University of Toronto) Boler
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Advertising Campaign Strategy : A Guide to Marketing Communication Plans
Donald (Middle Tennessee State University) Parente
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