The Global Advertising Regulation Handbook
Mary Alice Shaver
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Advertising and Violence : Concepts and Perspectives
Nora J. Rifon
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Holidaying : 50 Years of Advertising and Publicity Relating to Holidays
Ruth Artmonsky
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Advertising and Promotions : An Integrated Brand Approach, International Edition
Chris (University of Cincinnati) Allen
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The Commercialization of American Culture : New Advertising, Control and Democracy
Matthew P. McAllister
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Sex in Consumer Culture : The Erotic Content of Media and Marketing
Tom Reichert
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Here's to Your Health : 50 Years of Health and Safety Advertising and Publicity
Ruth Artmonsky
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Advertising for People Who Don't Like Advertising
KesselsKramer
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Cowboy Grandma
Sarah King
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The Message in the Bottle : Finding Hope and Peace Amidst the Chaos of Living with an Alcoholic
Stephanie B. McAuliffe
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Digital Advertising : Issues & Trends in an Online World
Jeremiah Lynwood
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Hidden Hazards of Online Advertising : An Investigation of Consumer Security and Data Privacy Issues
Lillian Wallace
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Advertising Creative - International Student Edition : Strategy, Copy, and Design
Tom Altstiel
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Dynamics of Media Writing : Adapt and Connect
Vincent F. Filak
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Copywriting In A Week : Be A Great Copywriter In Seven Simple Steps
Robert Ashton
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Der Beitrag Des Involvementkonstrukts Zur Erklaerung Des Konsumentenverhaltens Beim Kauf Von Rindfleisch : Schlußfolgerungen Aus Einer Theoretischen Und Empirischen Analyse Des Konsumentenverhaltens F
Ferdinand Schulz
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Die Gestaltung Eines Effizienten Marketing-Instrumentariums Fuer Mittelstaendische Unternehmen Im Marktwirtschaftlichen Transformationsprozeß : Dargestellt Am Beispiel Des Freistaates Thueringen
Reinhard Herrmann
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Emotionale Anzeigen- Und Direktwerbung Im Investitionsgueterbereich : Eine Exploratorische Studie Zu Den Einsatzmoeglichkeiten Von Erlebniswerten in Der Investitionsgueterwerbung
Frank Lasogga
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Die Servicestrategie ALS Basis Einer Zukuenftigen Marketingkonzeption Fuer Den Mittelstaendischen Facheinzelhandel Am Beispiel Der Sportartikelbranche : Ein Qualitaetsorientiertes Konzept
Frank (John Curtin School of Medical Research, Australian Nati Fenner
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Nachkaufmarketing : Ein Interdisziplinaerer Ansatz Zur Generierung Von Strategien Der Kundenbindung Unter Besonderer Beruecksichtigung Von Kundenclubs
Christine Scheck
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Kostenorientierte Bestimmung Von Preisen Fuer Den Zugang Zu Telekommunikationsnetzen Marktbeherrschender Unternehmen
Peter Winzer
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Fernsehwerbung Im Programm : Die Zunehmende Kommerzialisierung Des Fernsehprogramms Im Zeitalter Einer Oekonomisierung Der Aufmerksamkeit ALS Verfassungs-, Wettbewerbs- Und Rundfunkrechtliches Problem
Marc Laukemann
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Aspekte Der Differenzierung Bankbetrieblicher Marktleistungen Durch Value-Added Services : Ein Wettbewerbsorientierter Ansatz Zur Ausgestaltung Und Entwicklung Bankbetrieblicher Value-Added Servicelei
Alexander Bethke-Jaenicke
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Die Marktorientierte Gestaltung Der Logistik Im Export Der Mittelstaendischen Unternehmung : Dargestellt Am Beispiel Zentraler Markenartikel
Stephan Huth
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