Advertising Revolutionary : The Life and Work of Tom Burrell
Jason P. Chambers
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Tactical Inclusion : Difference and Vulnerability in U.S. Military Advertising
Jeremiah Favara
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Appraisal and the Transcreation of Marketing Texts : Persuasion in Chinese and English
Nga-Ki Mavis Ho
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Selling the Sacred : Religion and Marketing from Crossfit to QAnon
Mara Einstein
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Media Ethics : Cases and Moral Reasoning
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Media Ethics : Cases and Moral Reasoning
Clifford G. Christians
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Nonprofit Communications : A Mission-Driven and Human-Centered Approach
Kelly C. (Syracuse University, USA) Gaggin
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The Darker Side of Social Media : Consumer Psychology and Mental Health
Angeline Close Scheinbaum
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Corporate Communication : Concepts and Practice
Jaishri (Ministry of Health & Family Welfare, (Govt of Indi Jethwaney
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Advertising Disability
Ella Houston
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Sustainable Marketing Planning
Neil Richardson
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Public Relations Planning : A Practical Guide for Strategic Communication
Jr., Edward T. Vieira
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Public Relations Planning : A Practical Guide for Strategic Communication
Jr., Edward T. Vieira
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The Cult of Beauty : Gender Discourse in Indian Advertising
Jaishri (Ministry of Health & Family Welfare, (Govt of Indi Jethwaney
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Digital Public Relations and Marketing Communication Trends in Africa
Anne W. Njathi
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Start-up and Entrepreneurial Communication : Theoretical Foundations and Contemporary Development
Alexander (Leipzig University, Germany) Godulla
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Sustainable Advertising : How Advertising Can Support a Better Future
Matt Bourn
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Connecting With Consumers Through Effective Personalization and Programmatic Advertising
Jorge Remondes
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Women’s Work in Public Relations
Elizabeth (Sheffield Hallam University, UK) Bridgen
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