Advertising Media Planning : A Brand Management Approach
Kim (University of Oregon, USA) Sheehan
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Integrated Advertising, Promotion, and Marketing Communications, Global Edition
Kenneth Clow
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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)
Chris (University of Cincinnati) Allen
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Effective Advertising : Understanding When, How, and Why Advertising Works
Gerard J. Tellis
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Global Marketing and Advertising : Understanding Cultural Paradoxes
Marieke de Mooij
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Sentiment Analysis : Mining Opinions, Sentiments, and Emotions
Bing (University of Illinois, Chicago) Liu
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Advertising and Popular Culture
Jib Fowles
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Epica Book 28: Creative Communications
Epica Awards
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles Marsh
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Customer Relationship Management : The Foundation of Contemporary Marketing Strategy
Roger J. (Depaul University, Chicago, IL, USA) Baran
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Advertising Creative : Strategy, Copy, and Design
Tom Altstiel
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Integrated Marketing Communication : Advertising and Promotion in a Digital World
Jerome M. Juska
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Persuasion in Society
Jean G. Jones
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Ethics in Public Relations : Responsible Advocacy
Kathy R. Fitzpatrick
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Dynamics of Media Writing : Adapt and Connect
Vincent F. Filak
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Gambling Advertising : Nature, Effects and Regulation
Barrie (University of Leicester, UK) Gunter
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A Philosophy of Communication of Social Media Influencer Marketing : The Banality of the Social
Kati E. Sudnick
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Connecting With Consumers Through Effective Personalization and Programmatic Advertising
Jorge Remondes
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Appraisal and the Transcreation of Marketing Texts : Persuasion in Chinese and English
Nga-Ki Mavis Ho
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Digital Content Marketing : Creating Value in Practice
Agata Krowinska
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Writing Online and Audio Stories : Crafting Nonfiction for Websites, Podcasts, and Social Media
Anna Faherty
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Strategic Content Marketing : Creating Effective Content in Practice
Dan Farkas
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Integrated Advertising, Promotion, and Marketing : Communicating in a Digital World
Anubhav (Jaipuria Institute of Management Lucknow, India) Mishra
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Corporate Communication : Concepts and Practice
Jaishri (Ministry of Health & Family Welfare, (Govt of Indi Jethwaney
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