Buy This Book : Studies in Advertising and Consumption
Mica Nava
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Advertising Cultures : Gender, Commerce, Creativity
Sean Nixon
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AdValue
Leslie Butterfield
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Strategic Copywriting : How to Create Effective Advertising
Edd Applegate
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The Blueprint for Strategic Advertising : How Critical Thinking Builds Successful Campaigns
Margo Berman
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HOW TO PLAN EXHIB
Iain Maitland
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The Advertising Handbook
Sean Brierley
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Sex in Advertising : Perspectives on the Erotic Appeal
Tom Reichert
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Persuasion in Advertising
John O'Shaugnessy
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An Introduction to Social Media Marketing
Alan Charlesworth
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Advertising : A Cultural Economy
Liz McFall
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What is a 21st Century Brand? : New Thinking from the Next Generation of Agency Leaders
Nick Kendall
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Advertising and Consumer Citizenship : Gender, Images and Rights
Anne M. Cronin
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Optimizing AdWords : A Guide to Using, Mastering, and Maximizing Google AdWords
Paige Miller
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Research Methods and Techniques in Public Relations and Advertising
Bayram Aydin
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The Strategy of Desire
Ernest Dichter
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Practice of Advertising
Adrian Mackay
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Transforming Organizations for the Subscription Economy : Starting from Scratch
Alexander Manu
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Big Food : Critical perspectives on the global growth of the food and beverage industry
Simon (Northwestern University, Chicago, Illinois, USA) Williams
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Sustainable Branding : Ethical, Social, and Environmental Cases and Perspectives
Pantea (Middlesex University London, UK) Foroudi
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Nation Branding : Concepts, Issues, Practice
Keith Dinnie
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Analyzing Music in Advertising : Television Commercials and Consumer Choice
Nicolai Graakjaer
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Digital Advertising : Theory and Research
Shelly Rodgers
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Marketing Management and Communications in the Public Sector
Martial (Swiss Graduate School of Public Administration, Swi Pasquier
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