Write Copy Make Money
Andy Maslen
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Advertising and Popular Culture
Jib Fowles
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Sentiment Analysis : Mining Opinions, Sentiments, and Emotions
Bing (University of Illinois, Chicago) Liu
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Epica Book 28: Creative Communications
Epica Awards
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Selling the Arsenal of Democracy : America's Weapons of World War II as seen in Homefront Magazines
Glenn A. Knoblock
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles Marsh
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Profit over Privacy : How Surveillance Advertising Conquered the Internet
Matthew Crain
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Creating Superfans : How To Turn Your Customers Into Lifelong Advocates
Brittany Hodak
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All about Flowers : James Vick's Nineteenth-Century Seed Company
Thomas J. Mickey
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Integrated Marketing Communication : Advertising and Promotion in a Digital World
Jerome M. Juska
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Persuasion in Society
Jean G. Jones
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Ethics in Public Relations : Responsible Advocacy
Kathy R. Fitzpatrick
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Advertising Creative : Strategy, Copy, and Design
Tom Altstiel
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Customer Relationship Management : The Foundation of Contemporary Marketing Strategy
Roger J. (Depaul University, Chicago, IL, USA) Baran
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Gambling Advertising : Nature, Effects and Regulation
Barrie (University of Leicester, UK) Gunter
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Dynamics of Media Writing : Adapt and Connect
Vincent F. Filak
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Assemblage : The Art and Science of Brand Transformation
Emmanuel Probst
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Between the Lines : Early Advertising in Singapore: 1830s - 1960s
Various
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Selling the Sacred : Religion and Marketing from Crossfit to QAnon
Mara Einstein
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Writing Online and Audio Stories : Crafting Nonfiction for Websites, Podcasts, and Social Media
Anna Faherty
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Strategic Content Marketing : Creating Effective Content in Practice
Dan Farkas
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Rural Marketing : Growing the Non-urban Consumer
Sanal Kumar (IIM Nagpur, India) Velayudhan
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Corporate Communication : Concepts and Practice
Jaishri (Ministry of Health & Family Welfare, (Govt of Indi Jethwaney
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Advertising Revolutionary : The Life and Work of Tom Burrell
Jason P. Chambers
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