Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Advertising as a Creative Industry : Regime of Paradoxes
Izabela Derda
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Mixed Media : Moral Distinctions in Advertising, Public Relations, and Journalism
Thomas Bivins
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Strategic Communication : Campaign Planning
James Mahoney
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Artificial Intelligence, Strategic Communicators and Activism
Lukasz (University of New South Wales, Sydney, Australia) Swiatek
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Integrated Marketing Communication : Creative Strategy from Idea to Implementation
Robyn Blakeman
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Trust, Impact, and Fundraising for Nonprofits : How meaningful ethics and strategic evaluation can multiply your revenue and expand your program
Kenneth Phillips
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The Political Economy of City Branding
Ari-Veikko Anttiroiko
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The Routledge Handbook of Strategic Communication
Derina Holtzhausen
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Consumer Society and Ecological Crisis
Leslie M. Meier
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Consumer Behaviour and Social Network Sites : The Impact of Negative Word of Mouth
Sarah (Paris 1 Pantheon Sorbonne University, France) Zaraket
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Advertising Management in a Digital Environment : Text and Cases
Larry D. (University of Houston, USA) Kelley
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The Globalization of Advertising : Agencies, Cities and Spaces of Creativity
James R. (Lancaster University, United Kingdom) Faulconbridge
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Game Theory in Management : Modelling Business Decisions and their Consequences
Michael Hatfield
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Social Marketing : Principles and Practice for Delivering Global Change
Gerard (University of Stirling, UK) Hastings
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The Illustrated Guide to the Mass Communication Research Project
Patricia (Utica University, USA) Swann
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Advertising Media Planning : A Brand Management Approach
Larry D. (University of Houston, USA) Kelley
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Epica Book 31 : Creative Communications
Epica Awards
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Advertising, The Uneasy Persuasion (RLE Advertising) : Its Dubious Impact on American Society
Michael Schudson
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