Nation Branding : Concepts, Issues, Practice
Keith Dinnie
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The Neuro-Consumer : Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain
Anne-Sophie (HEC, Paris) Bayle-Tourtoulou
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Absolute Essentials of Advertising
Sarah Turnbull
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Social Marketing : Principles and Practice for Delivering Global Change
Gerard (University of Stirling, UK) Hastings
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The Illustrated Guide to the Mass Communication Research Project
Patricia (Utica University, USA) Swann
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African Luxury Branding : From Soft Power to Queer Futures
Mehita (University of the Witwatersrand, Johannesburg, South Af Iqani
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Brazilian Mobilities
Maria (Universidade Estacio de Sa; Istituto Europeo De Faria Nogueira
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Public Relations, Branding and Authenticity : Brand Communications in the Digital Age
Sian Rees
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Advertising Media Planning : A Brand Management Approach
Larry D. (University of Houston, USA) Kelley
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21st Century Nanoscience – A Handbook : Exotic Nanostructures and Quantum Systems (Volume Five)
Klaus D. (University of Hawaii, Honolulu, USA) Sattler
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Corpus Linguistics and the Analysis of Sociolinguistic Change : Language Variety and Ideology in Advertising
Joan O'Sullivan
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Trust, Impact, and Fundraising for Nonprofits : How meaningful ethics and strategic evaluation can multiply your revenue and expand your program
Kenneth Phillips
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Music, Movies, Meanings, and Markets : Cinemajazzamatazz
Morris (Columbia University, USA) Holbrook
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Contemporary Perspectives on Corporate Marketing : Contemplating Corporate Branding, Marketing and Communications in the 21st Century
John M.T. (Brunel University, UK) Balmer
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Marketing without Advertising : Brand Preference and Consumer Choice in Cuba
Emilio Morales
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Advertising and Multilingual Repertoires : from Linguistic Resources to Patterns of Response
Marco Santello
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Consumption and Spirituality
Diego Rinallo
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Visual Merchandising : The Image of Selling
Louisa Iarocci
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Game Theory in Management : Modelling Business Decisions and their Consequences
Michael Hatfield
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Blogging and Other Social Media : Exploiting the Technology and Protecting the Enterprise
Alex Newson
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Mediating the Tourist Experience : From Brochures to Virtual Encounters
Jo-Anne Lester
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Reinventing Communication : How to Design, Lead and Manage High Performing Projects
Mark Phillips
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Public Relations in the Nonprofit Sector : Theory and Practice
Richard D. Waters
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Transformative Propaganda : Opening the Archives of the British Safety Council
Mike (University of Portsmouth, UK) Esbester
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