Hyperconsumption : Corporate Marketing vs. the Planet
Gerard (University of Stirling, UK) Hastings
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Railways Studios : How a Government Design Studio Helped Build New Zealand
Peter Alsop
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Selling the Sacred : Religion and Marketing from Crossfit to QAnon
Mara Einstein
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Writing Online and Audio Stories : Crafting Nonfiction for Websites, Podcasts, and Social Media
Anna Faherty
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Strategic Content Marketing : Creating Effective Content in Practice
Dan Farkas
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Rural Marketing : Growing the Non-urban Consumer
Sanal Kumar (IIM Nagpur, India) Velayudhan
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Corporate Communication : Concepts and Practice
Jaishri (Ministry of Health & Family Welfare, (Govt of Indi Jethwaney
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Celebrity Bromances : Constructing, Interpreting and Utilising Personas
Celia Lam
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The Rise of Positive Luxury : Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth
Wided (University of Lyon 2, France) Batat
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Upgrade Culture and Technological Change : The Business of the Future
Adam Richard (Miami University, United States) Rottinghaus
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Consumer Behaviour and Analytics
Andrew (Nottingham University Business School, UK) Smith
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Digital Consumer Management : Understanding and Managing Consumer Engagement in the Digital Environment
Emmanuel (University of Greenwich, UK) Mogaji
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Brands and Branding : Strategy to Build and Nurture Brands
Ashita (S.P. Jain Institute of Management and Research, Mumb Aggarwal
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Integrated Advertising, Promotion, and Marketing : Communicating in a Digital World
Anubhav (Jaipuria Institute of Management Lucknow, India) Mishra
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UX Writing : Designing User-Centered Content
Jason C.K. (Texas Tech University, USA) Tham
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Crisis Response Advertising : Insights and Implications from COVID-19
Frauke (University of Nebraska–Lincoln, USA) Hachtmann
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Cutting the Cost of Confusion : Eliminate the High Price of Failure to Communicate
Richard Layton
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Digital Content Marketing : Creating Value in Practice
Agata Krowinska
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Voice Marketing : Harnessing the Power of Conversational AI to Drive Customer Engagement
Laurence Minsky
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Transmedia Brand Storytelling : Immersive Experiences from Theory to Practice
Karen E. Sutherland
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Enamel Advertising Signs
Christopher Baglee
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Branded Interactions : Creating the Digital Experience
Marco Spies
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100 Great Copywriting Ideas From Leading Companies Around the World
Maslen Andy
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Disruption : Overturning Conventions and Shaking Up the Marketplace
Jean-Marie Dru
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