It's Not How Good You Are, It's How Good You Want to Be : The world's best-selling book by Paul Arden
Paul Arden
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The Zoo
Jamie Mollart
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Key Person of Influence : The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your Industry
Daniel Priestley
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The Smart Advertising Book : How to deliver advertising that grows your brand
Dan White
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Hegarty on Creativity : There are No Rules
John Hegarty
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A Technique for Producing Ideas
James Young
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Emotion by Design : Creative Leadership Lessons from a Life at Nike
Greg Hoffman
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100 Great Copywriting Ideas From Leading Companies Around the World
Maslen Andy
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From Those Wonderful Folks Who Gave You Pearl Harbor : Front-Line Dispatches from the Advertising War
Jerry Della Femina
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Scientific Advertising
Claude Hopkins
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Advertising: A Very Short Introduction
Winston (Formerly founder Chairman of the World Advertising Fletcher
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Mad Men & Bad Men : When British Politics Met Advertising
Sam Delaney
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Copywrong to Copywriter : a practical guide to copywriting for small businesses, small organisations, sole traders, and lone rangers
Tait Ischia
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Scientific Advertising
Claude Hopkins
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Creative Superpowers : Equip Yourself for the Age of Creativity
Laura Jordan Bambach
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Marketing: A Very Short Introduction
Kenneth (University of East Anglia) Le Meunier-FitzHugh
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Copywriting In A Week : Be A Great Copywriter In Seven Simple Steps
Rob Ashton
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Influence : How social media influencers are shaping our digital future
Sara McCorquodale
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Sellers of Dreams : Fifty years of the advertising of beauty products 1920-1970
Ruth Artmonsky
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Advertising : What Everyone Needs to Know®
Mara (Professor of Media Studies, Professor of Media Studies Einstein
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What Chinese Want : Culture, Communism, and China's Modern Consumer
Tom Doctoroff
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The 7 Secrets of Creative Radio Advertising
Tony Hertz
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Throughout : Art and Culture Emerging with Ubiquitous Computing
Ulrik (Postdoc, University of Copenhagen) Ekman
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Biopolitical Screens : Image, Power, and the Neoliberal Brain
Pasi (Lecturer in Film and Screen Studies, Goldsmiths, Univer Valiaho
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