Positioning: The Battle for Your Mind, 20th Anniversary Edition
Al Ries
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Differentiate or Die : Survival in Our Era of Killer Competition
Jack Trout
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£22.00
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REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
Jack Trout
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A Genie's Wisdom : A Fable of How a CEO Learned to Be a Marketing Genius
Jack Trout
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The Making of a Name : The Inside Story of the Brands We Buy
Steve Rivkin
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Interpreting Consumer Choice : The Behavioural Perspective Model
Gordon Foxall
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Addiction as Consumer Choice : Exploring the Cognitive Dimension
Gordon Foxall
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Corporate Innovation (RLE Marketing) : Marketing and Strategy
Gordon Foxall
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Consumer Behaviour (RLE Consumer Behaviour) : A Practical Guide
Gordon Foxall
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Context and Cognition in Consumer Psychology : How Perception and Emotion Guide Action
Gordon Foxall
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£120.00
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Strategic Marketing Management (RLE Marketing)
Gordon Foxall
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£135.00
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Consumers in Context : The BPM Research Program
Gordon Foxall
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