A diamond in the rough : Over a 100 specific tips to build a strong customer culture
Steven Van Belleghem
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Brand Love : Building Strong Consumer-Brand Connections
Lydia (President) Michael
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Organic Social Media : How to Build Flourishing Online Communities
Jenny Li (Director of Social Media Strategy) Fowler
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Accelerating Sustainability in Fashion, Clothing and Textiles
Martin Charter
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Social Marketing : Behavior Change for Good
Nancy R. Lee
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A History of Advertising : The First 300,000 Years
Jef I, Michigan State Richards
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Consumer Culture Theory
Eric Arnould
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The Problems in the Art World : An Artist's A-Z Action Guide
Brainard Carey
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Digital Marketing
Dr. Kyle Allison
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The Digital-First Customer Experience : Seven Design Strategies from the World’s Leading Brands
Joe Wheeler
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Search Marketing : A Strategic Approach to SEO and SEM
Kelly (Founder and CEO) Cutler
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Influencer Marketing Strategy : How Influencers Can Help Grow Your Business
Gordon Glenister
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The Future of Luxury Customer Experience : How to Create High-Value, Personalized Omnichannel Experiences
Gabriella Lojacono
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Innovative Internal Communication : How creativity, curiosity and technology can create lasting impact
Joanna Parsons
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Contemporary Issues in Marketing and Consumer Behaviour
Elizabeth Parsons
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Marketing Fashion : Critical Perspectives on the Power of Fashion in Contemporary Culture
Karin M. (University of Boras, Sweden) Ekstrom
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Sustainable Business : Key Issues
Helen (University of Amsterdam, The Netherlands) Kopnina
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Social Media Communication : Concepts, Practices, Data, Law and Ethics
Jeremy Harris Lipschultz
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Brand Psychology : The Art and Science of Building Strong Brands
Laura Busche
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The Expert Guide to Retail Pricing : An Analytics-Based Approach to Maximise Margins
Kiran Gange
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Persuasion : Social Influence and Compliance Gaining
Robert H. Gass
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Luxury Fashion Brand Management : Unifying Fashion with Sustainability
Olga (London College of Fashion, UK) Mitterfellner
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Philanthropy Revolution : How to Inspire Donors, Build Relationships and Make a Difference
Lisa Greer
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Music Marketing for the DIY Musician : Creating and Executing a Plan of Attack on a Low Budget
Bobby Borg
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