Cases on Social Justice in China and Perspectives on Chinese Brands
Elhaoussine
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Building a Brand Image Through Electronic Customer Relationship Management
Arshi Naim
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Customer Relationship Management : Strategic Approaches in Digital Era
Joao Heitor De Avila Santos
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Customer Service in Business : Keeping Your Customers Close and Loyal
Jonah C. Pardillo
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Innovation and Strategy
Rajan (Mays Business School, Texas A&M University, USA) Varadarajan
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Marketing and Customer Loyalty : The Extra Step Approach
Mauro Cavallone
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Trust, Institutions and Managing Entrepreneurial Relationships in Africa : An SME Perspective
Isaac Oduro Amoako
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Effective Complaint Management : The Business Case for Customer Satisfaction
Bernd Stauss
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Social Commerce : Consumer Behaviour in Online Environments
Rosy Boardman
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Information Obligations and Disinformation of Consumers
Gert Straetmans
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Information Obligations and Disinformation of Consumers
Gert Straetmans
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Marketing Opportunities and Challenges in a Changing Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
Shuang Wu
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European Banking Law : The Banker-Customer Relationship
Ross (London School of Economics, UK London School of Econom Cranston
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SUSTAINING High Performance : The Strategic Transformation to A Customer-Focused Learning Organization
Stephen (Centre for Strategic Management, San Diego, Californi Haines
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Total Quality Service : Principles, Practices, and Implementation
D.H. (Contemporary Consultants, Ypsilanti, Michigan, USA) Stamatis
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Crafting Customer Experience Strategy : Lessons from Asia
Sapna (Institute of Management Technology (IMT), Ghaziabad, Ind Popli
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
Joseph Kaswengi
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
Joseph Kaswengi
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Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs : Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA
Bruna Jochims
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Customer Success Management : Helping Business Customers Achieve Their Goals
Michael Kleinaltenkamp
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Humanoid Service Robots : Customer Expectations and Customer Responses
Moritz Merkle
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Impacts of Customer Relationship Management on Development of Corporations
Martin A. Moser
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Measuring the Impact of Online Media on Consumers, Businesses and Society
Kejo Starosta
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