Strategic Customer Management : Integrating Relationship Marketing and CRM
Adrian Payne
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Strategic Customer Management : Integrating Relationship Marketing and CRM
Adrian Payne
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Customer Relationship Management
Simon Knox
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Handbook of CRM
Adrian Payne
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Superior Customer Value in the New Economy : Concepts and Cases, Second Edition
William C. Johnson
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Superior Customer Value : Strategies for Winning and Retaining Customers, Third Edition
Art Weinstein
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Superior Customer Value : Strategies for Winning and Retaining Customers, Third Edition
Art Weinstein
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Superior Customer Value : Finding and Keeping Customers in the Now Economy
Art Weinstein
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Superior Customer Value : Finding and Keeping Customers in the Now Economy
Art Weinstein
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