Electronic Customer Relationship Management
Jerry Fjermestad
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Organization Design : A Practical Methodolgy and Toolkit
Ronald J. Recardo
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Digitalization for Value Creation : Corporate Culture for a Digital World
Andreas Weber
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Online Impulse Buying and Cognitive Dissonance : Examining the Effect of Mood on Consumer Behaviour
Giovanni Mattia
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Business Information Systems Workshops : BIS 2021 International Workshops, Virtual Event, June 14-17, 2021, Revised Selected Papers
Witold Abramowicz
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Digitalisation in Mobility Service Industry : A Survey-based Expert Analysis
Patrick Siegfried
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B2B Customer Engagement Strategy : An Introduction to Managing Customer Experience
Daniel D. Prior
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Account Management Strategies in B2B Sales : Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools
Hans-Peter Neeb
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Organisatorische Gestaltung Von Beschwerdemanagement-Systemen
Peter Schober
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Management Des Kundendialogs Per E-mail
Harald Meißner
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Netzwerkbasierte E-Services ALS Instrument Zur Kundenbindung
Andreas Schobert
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Customer Care Im Internet : Eine Analyse Des Zusammenhangs Von Kundenorientierung, Kundenbetreuung, Kundenzufriedenheit Und Kundenbindung Unter Besonderer Beruecksichtigung Des Mediums Internet Am Bei
Senior Research Associate Nicole Klein
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Qualitaet Elektronischer Dienstleistungen: Messung Und Auswirkungen
Ibrahim Kose
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The Silver Market Phenomenon : Marketing and Innovation in the Aging Society
Florian Kohlbacher
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Intercultural Service Encounters : Cross-cultural Interactions and Service Quality
Piyush Sharma
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Customer Relationship Marketing: Theoretical And Managerial Perspectives
Naresh K (Georgia Inst Of Technology, Usa) Malhotra
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Marketing Wisdom
Kartikeya Kompella
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