Fundamentals of Leisure Business Success : A Manager's Guide to Achieving Success in the Leisure and Recreation Industry
William Winston
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Market Analysis : Assessing Your Business Opportunities
William Winston
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Marketing in Central and Eastern Europe
Erdener Kaynak
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Contemporary Sales Force Management
William Winston
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The Trans-Oceanic Marketing Channel : A New Tool for Understanding Tropical Africa's Export Agriculture
Erdener Kaynak
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How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing
William Winston
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How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing
William Winston
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Globalization of Business : Practice and Theory
Erdener Kaynak
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Contemporary Sales Force Management
William Winston
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Marketing the Group Practice : Practical Methods for the Health Care Practitioner
William Winston
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How To Write a Marketing Plan for Health Care Organizations
William Winston
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International Marketing : Sociopolitical and Behavioral Aspects
Erdener Kaynak
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European Perspectives in Marketing
Erdener Kaynak
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European Perspectives in Marketing
Erdener Kaynak
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Internal Marketing : Your Company's Next Stage of Growth
William Winston
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Consumer Behavior in Asia : Issues and Marketing Practice
Erdener Kaynak
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Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS
Erdener Kaynak
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Multinational Strategic Management : An Integrative Entrepreneurial Context-Specific Process
Erdener Kaynak
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Multinational Strategic Management : An Integrative Entrepreneurial Context-Specific Process
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How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing
William Winston
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How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing
William Winston
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