Advertising Revolutionary : The Life and Work of Tom Burrell
Jason P. Chambers
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Tactical Inclusion : Difference and Vulnerability in U.S. Military Advertising
Jeremiah Favara
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Aesthetic Clinic Marketing in the Digital Age : From Meta to AI
Wendy Lewis
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International Perspectives on Museum Management
Darko (University of Zagreb, Croatia.) Babic
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Brand Management : Principles and Applications for Effective Branding
Jaywant Singh
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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Sustainable Advertising : How Advertising Can Support a Better Future
Matt Bourn
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Cultural Intelligence for Marketers : Building an Inclusive Marketing Strategy
Anastasia Karklina (Senior Lead of Global Insights, Cultural Gabriel
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Internal Communication Strategy : Design, Develop and Transform your Organizational Communication
Rachel Miller
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Data Storytelling in Marketing : How to Tell Persuasive Stories Through Data
Caroline Florence
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Influencer Marketing Strategy : How Influencers Can Help Grow Your Business
Gordon Glenister
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Microeconomics for Managers : Principles and Applications
Richard B. (University of California, Irvine) McKenzie
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Transcending Equality, Diversity and Inclusion at Work : A Self-Critical Engagement
Marguerite L Weber
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Consumer Behaviour and Digital Transformation
Ayantunji (University of East London, UK) Gbadamosi
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The Continuum of Consumer Choice
Gordon R. (University of Cardiff, UK) Foxall
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Media and Entertainment Industry Management : How to integrate business and management with creativity and imagination
Sunghan (Shanghai Jiao Tong University, China) Ryu
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Local/Global Shakespeare and Advertising
Marta Minier
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Visual Methods in Marketing and Consumer Research
Fatema (University of Greenwich, UK.) Kawaf
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The Humachine : AI, Human Virtues, and the Superintelligent Enterprise
Nada R. Sanders
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Regenerative Business Voices : Values-based Entrepreneurship for Sustainable Enterprises
Mark G. Edwards
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
Georgia-Zozeta (The American College of Greece, Greece) Miliopoulou
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Transformational Sales Leadership : Sales Leader Perspectives
Christine A. Eastman
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