Integrated Marketing Communication : Creative Strategy from Idea to Implementation Paperback / softback
by Robyn Blakeman
Paperback / softback
- Information
Description
This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats.
The fourth edition includes new case studies and increased discussion of digital and social media opportunities.
Information
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In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:392 pages
- Publisher:Rowman & Littlefield
- Publication Date:22/06/2023
- Category:
- ISBN:9781538176337
Other Formats
- Paperback / softback from £34.37
- EPUB from £40.50
- Hardback from £70.70
Information
-
In Stock - low on stock, only 1 copy remainingFree UK DeliveryEstimated delivery 2-3 working days
- Format:Paperback / softback
- Pages:392 pages
- Publisher:Rowman & Littlefield
- Publication Date:22/06/2023
- Category:
- ISBN:9781538176337