Malcolm McDonald on Key Account Management
Malcolm McDonald
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Malcolm McDonald on Marketing Planning : Understanding Marketing Plans and Strategy
Malcolm McDonald
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Principles and Practice of Marketing
Jim Blythe
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Essentials of Marketing
Jane Martin
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
Jim Blythe
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Marketing Planning for Services
Adrian Payne
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100 Great PR Ideas : From Leading Companies Around the World
Jim Blythe
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Pocket Guide to Selling Services and Products
Peter Morris
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100 Practical Ways to Improve Customer Experience : Achieve End-to-End Customer Engagement in a Multichannel World
Martin Newman
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Key Account Plans
Lynette Ryals
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Key Concepts in Marketing
Jim Blythe
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Marketing
Jim Blythe
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Marketing Management : Text and Cases
Robert E (Southeastern Oklahoma State University, USA) Stevens
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Marketing Management : Text and Cases
Robert E (Southeastern Oklahoma State University, USA) Stevens
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Concise Encyclopedia of Advertising
Robert E (Southeastern Oklahoma State University, USA) Stevens
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Concise Encyclopedia of Advertising
Robert E (Southeastern Oklahoma State University, USA) Stevens
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The Marketing Research Guide
Robert E (Southeastern Oklahoma State University, USA) Stevens
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The Marketing Research Guide
Robert E (Southeastern Oklahoma State University, USA) Stevens
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Concise Encyclopedia of Professional Services Marketing
Kenneth E. (University of Louisiana at Monroe, USA) Clow
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Marketing Planning for Services
Adrian Payne
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Pocket Guide to Selling Services and Products
Peter Morris
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Strategic Planning for Not-for-Profit Organizations
Robert E (Southeastern Oklahoma State University, USA) Stevens
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Strategic Planning for Not-for-Profit Organizations
Robert E (Southeastern Oklahoma State University, USA) Stevens
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