Malcolm McDonald on Key Account Management
Malcolm McDonald
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Malcolm McDonald on Marketing Planning : Understanding Marketing Plans and Strategy
Malcolm McDonald
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Business to Business Marketing Management : A Global Perspective
Alan Zimmerman
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Business to Business Marketing Management : A Global Perspective
Alan Zimmerman
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Principles and Practice of Marketing
Jim Blythe
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Essentials of Marketing
Jane Martin
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
Jim Blythe
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
Jim Blythe
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Marketing and Finance : Creating Shareholder Value
Malcolm McDonald
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Market Segmentation : How to Do It and How to Profit from It
Malcolm McDonald
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Market Segmentation : How to Do It and How to Profit from It
Malcolm McDonald
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The Complete Marketer : 60 Essential Concepts for Marketing Excellence
Malcolm McDonald
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Malcolm McDonald on Marketing Planning : Understanding Marketing Plans and Strategy
Malcolm McDonald
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100 Practical Ways to Improve Customer Experience : Achieve End-to-End Customer Engagement in a Multichannel World
Martin Newman
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