Malcolm McDonald on Key Account Management
Malcolm McDonald
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Malcolm McDonald on Marketing Planning : Understanding Marketing Plans and Strategy
Malcolm McDonald
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Marketing Planning for Services
Adrian Payne
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Pocket Guide to Selling Services and Products
Peter Morris
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100 Practical Ways to Improve Customer Experience : Achieve End-to-End Customer Engagement in a Multichannel World
Martin Newman
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Key Account Plans
Lynette Ryals
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Church and Ministry Strategic Planning : From Concept to Success
William Winston
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Consumer Satisfaction in Medical Practice
William Winston
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Internal Marketing : Your Company's Next Stage of Growth
William Winston
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Marketing Health Care Into the Twenty-First Century : The Changing Dynamic
William Winston
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Marketing Planning for Services
Adrian Payne
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Pocket Guide to Selling Services and Products
Peter Morris
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Contemporary Sales Force Management
William Winston
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How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing
William Winston
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How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing
William Winston
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Contemporary Sales Force Management
William Winston
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Internal Marketing : Your Company's Next Stage of Growth
William Winston
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Marketing the Group Practice : Practical Methods for the Health Care Practitioner
William Winston
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Marketing Long-Term and Senior Care Services
William Winston
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Cases and Select Readings in Health Care Marketing
William Winston
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How To Write a Marketing Plan for Health Care Organizations
William Winston
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Professional Practice in Health Care Marketing : Proceedings of the American College of Healthcare Marketing
William Winston
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Marketing Navigation : How to keep your marketing plan on course to implementation success
Edmund (Director and co-founder of Market2win Ltd) Bradford
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