Hooked : How to Build Habit-Forming Products
Nir Eyal
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Influence, New and Expanded UK : The Psychology of Persuasion
Robert B, PhD Cialdini
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Consumer Behavior, Global Edition
Michael Solomon
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Lean Analytics : Use Data to Build a Better Startup Faster
Alistair Croll
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Million Dollar Weekend : The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
Noah Kagan
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How to Research Trends (Revised Edition) : Move Beyond Trendwatching to Kickstart Innovation
Els Dragt
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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Do Penguins Eat Peaches? : And other unexpected ways to discover what your customers want
Katie Tucker
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Applied Marketing Analytics Using R
Gokhan Yildirim
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This Is Personal : The Art of Delivering the Right Email at the Right Time
Brennan Dunn
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand
Al Ries
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Consumer Behavior: Buying, Having, and Being, Global Edition
Michael Solomon
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Obviously Awesome : How to Nail Product Positioning so Customers Get It, Buy It, Love It
April Dunford
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Narrative Economics : How Stories Go Viral and Drive Major Economic Events
Robert J. Shiller
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How Brands Grow 2 Revised Edition : Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Jenni (Research Professor and Associate Director, Research P Romaniuk
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Qualitative Consumer and Marketing Research
Russell W. Belk
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Trustworthy Online Controlled Experiments : A Practical Guide to A/B Testing
Ron Kohavi
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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The Trend Forecaster's Handbook : Second Edition
Martin Raymond
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Asking for trouble : Understanding what people think when you can't trust what they say
Jon Cohen
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The E5 Movement : Leadership through the rule of Five
Paul Dupuis
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The Practice of Market Research : An Introduction
Yvonne McGivern
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