Behavioural Research for Marketing : A Practitioner's Handbook
Julian Adams
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Consumer Behaviour and Analytics
Andrew Smith
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Using Semiotics in Marketing : How to Achieve Consumer Insight for Brand Growth and Profits
Dr Rachel Lawes
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Chinese Electric Vehicle Trailblazers : Navigating the Future of Car Manufacturing
Jan Y. Yang
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The Rise of Positive Luxury : Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth
Wided (B&C Consulting Group) Batat
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Evaluating Social Media Marketing : Social Proof and Online Buyer Behaviour
Katarzyna (Cracow University of Economics, Poland) Sanak-Kosmowska
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Research Methods in Luxury Management
Michael J. G. (University of Leeds, UK) Parnwell
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Market Research with Panels : Types, Surveys, Analysis, and Applications
Martin Gunther
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Measuring Customer Experience : How to Develop and Execute the Most Profitable Customer Experience Strategies
Philipp Klaus
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Information Masters : Secrets of the Customer Race
John (Center for Information Based Competition) McKean
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Doing Anthropology in Consumer Research
Patricia L Sunderland
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The Art and Science of Interpreting Market Research Evidence
D. V. L. Smith
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Humanizing Big Data : Marketing at the Meeting of Data, Social Science and Consumer Insight
Colin Strong
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The Handbook of Mobile Market Research : Tools and Techniques for Market Researchers
Ray Poynter
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Why People (Don’t) Buy : The Go and Stop Signals
Amitav Chakravarti
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The Activation Imperative : How to Build Brands and Business by Inspiring Action
William Rosen
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Brand Fusion : Purpose-driven brand strategy
Terry Smith
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The Gen Z Frequency : How Brands Tune In and Build Credibility
Gregg L. Witt
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The Handbook of Market Intelligence : Understand, Compete and Grow in Global Markets
Hans Hedin
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Decoding the Irrational Consumer : How to Commission, Run and Generate Insights from Neuromarketing Research
Darren Bridger
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Games and Gamification in Market Research : Increasing Consumer Engagement in Research for Business Success
Betty Adamou
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The Digital Metrics Field Guide : The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email
Stephen D. Rappaport
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Principles of International Marketing Research
Len (London Jute Association) Groves
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Advanced Marketing Research
Richard (University of Michigan) Bagozzi
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