Marketing Research Methods : Quantitative and Qualitative Approaches
Mercedes (Universidad Carlos III de Madrid) Esteban-Bravo
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Understanding the Consumer
Isabelle Szmigin
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From Trump to Biden and Beyond : Reimagining US-China Relations
Earl A. Carr Jr.
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Qualitative Research in Digital Environments : A Research Toolkit
Alessandro Caliandro
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The Cambridge Handbook of Consumer Psychology
Michael I. Norton
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Assembling Consumption : Researching actors, networks and markets
Robin (University of Melbourne, Australia) Canniford
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Introducing Marketing Research
Paul Baines
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Marketing Research for the Tourism, Hospitality and Events Industries
Bonita Kolb
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Cult of Analytics : Data analytics for marketing
Steve (Quru Oy, Finland) Jackson
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Alternative Market Research Methods : Market Sensing
Alison Lawson
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The Neuro-Consumer : Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain
Anne-Sophie (HEC, Paris) Bayle-Tourtoulou
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Studying Audiences : The Shock of the Real
Virginia Nightingale
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The ROI of Pricing : Measuring the Impact and Making the Business Case
Stephan (Value Innoruption Advisors, USA) Liozu
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Marketing Research with IBM® SPSS Statistics : A Practical Guide
Karine Charry
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The Psychology of Consumer Profiling in a Digital Age
Barrie (University of Leicester, UK University of Leicester Un Gunter
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Managing Sustainable Business : An Executive Education Case and Textbook
Gilbert G. Lenssen
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Betriebsformen Im Automobilhandel : Konzeptualisierung Und Empirische Ergebnisse Einer Multiattributiven Praeferenzstrukturmodellierung
Christian Stallkamp
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Kommunikation, Kooperation Und Lernen : Ihre Bedeutung Fuer Die Wertschoepfung Unter Beruecksichtigung Neurobiologischer Aspekte Konkretisiert Am Beispiel Der Automobilindustrie
Thomas Baumann
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Konzeption Eines Prozessorientierten Referenzmodells Fuer Das Risikomanagement Von Multi-Kanal-Systemen
Stefan Ruf
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Preis Und Markendehnung : Eine Empirische Analyse
Katia Rumpf
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Die Anwendung Des Convenience-Konzepts Auf Den Betriebstyp Vending
Friederike Hehle
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Innovation Strategies in New Product Development : Balancing Technological, Marketing and Complementary Competencies of a Firm
Inovema .d.o.o.
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Produktvertrieb Durch Strukturvertriebe : Wettbewerbsrechtliche Zulaessigkeit, Regelungsbeduerfnis Und Haftungsfragen
Sascha Preuß
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Lebensqualitaet Von Patienten ALS Orientierung Fuer Ein Zielgruppenspezifisches Health Care Marketing : Eine Empirische Analyse Am Beispiel Der AMD
Rohn
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