Neuro Design : Neuromarketing Insights to Boost Engagement and Profitability
Darren Bridger
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Decoding the New Consumer Mind : How and Why We Shop and Buy
Kit (Golden Gate University) Yarrow
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Digital Neuromarketing : The Psychology Of Persuasion In The Digital Age
Sam Page
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New Marketing Playbook, The : The Latest Tools And Techniques To Grow Your Business
Ritchie Mehta
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Adobe Analytics For Dummies
David Karlins
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Basic Marketing Research : Pearson New International Edition
Naresh Malhotra
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Consumer Behavior: Buying, Having, and Being plus MyMarketingLab with Pearson eText, Global Edition
Michael Solomon
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The Practice of Market Research
Yvonne McGivern
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Marketing Research : Applied Insight
Dan Nunan
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Key Marketing Metrics : The 50+ metrics every manager needs to know
Neil Bendle
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Consumer Neuroscience
Moran (Northwestern University) Cerf
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Database Marketing : Analyzing and Managing Customers
Robert C. Blattberg
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Consumer Psychology 2e
Cathrine Jansson-Boyd
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Questionnaire Design : How to Plan, Structure and Write Survey Material for Effective Market Research
Kate Bolton
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The Essentials of Contemporary Marketing
Mo Willan
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Essentials of Marketing Research, Global Edition
Naresh Malhotra
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Brand Fusion : Purpose-driven brand strategy
Terry Smith
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Marketing Planning & Strategy : A Practical Introduction
John Dawes
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Sport Business Analytics : Using Data to Increase Revenue and Improve Operational Efficiency
C. Keith (University of Central Florida, Orlando, USA) Harrison
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The Ultimate Marketing Engine : 5 Steps to Ridiculously Consistent Growth
John Jantsch
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Marketing Research : Planning, Process, Practice
Riccardo Benzo
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Customer Insight Strategies : How to Understand Your Audience and Create Remarkable Marketing
Dr Christine Bailey
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Psychological Foundations of Marketing : The Keys to Consumer Behavior
Allan Kimmel
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Customer Analytics For Dummies
Jeff Sauro
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