Consumer Behaviour and Analytics
Andrew Smith
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The Consumer Insights Handbook : Unlocking Audience Research Methods
Danielle Sarver Coombs
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Clean Language Interviewing : Principles and Applications for Researchers and Practitioners
Heather (IMD, Switzerland) Cairns-Lee
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Genes, Climate, and Consumption Culture : Connecting the Dots
Jagdish N. (Emory University, USA) Sheth
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Assemblage : The Art and Science of Brand Transformation
Emmanuel Probst
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Digital Analytics for Marketing
A. Karim Feroz
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Digital Analytics for Marketing
A. Karim Feroz
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The Rise of Positive Luxury : Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth
Wided (B&C Consulting Group) Batat
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Unlocking Digital Transformation of Agricultural Enterprises : Technology Advances, Digital Ecosystems, and Innovative Firm Governance
Vladimir I. Trukhachev
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Remodelling Businesses for Sustainable Development : 2nd International Conference on Modern Trends in Business, Hospitality, and Tourism, Cluj-Napoca, Romania, 2022
Adina Letitia Negrusa
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Sustainable Approaches and Business Challenges in Times of Crisis : 3rd International Conference on Modern Trends in Business, Hospitality and Tourism, Cluj-Napoca, Romania, May 4-6, 2023
Adina Letitia Negrusa
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Customer Relationship Management : Concepts, Applications and Technologies
Daniel D. Prior
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Appraisal and the Transcreation of Marketing Texts : Persuasion in Chinese and English
Nga-Ki Mavis Ho
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Customer Relationship Management : Concepts, Applications and Technologies
Daniel D. Prior
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Marketing Skills in Practice : Developing a Successful Marketing Career
Linda Anne Barkas
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Consumer Behavior
Ayalla Ruvio
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Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs
Ines Veiga Pereira
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Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs
Ines Veiga Pereira
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Neuro-Advertising : Brain-friendly advertising for more success in your market
Elke Schwarz
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Consumer Culture Theory in Asia : History and Contemporary Issues
Yuko (Long Island University, USA) Minowa
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Evaluating Social Media Marketing : Social Proof and Online Buyer Behaviour
Katarzyna (Cracow University of Economics, Poland) Sanak-Kosmowska
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Information Asymmetry in Online Advertising
Jan W. (Cracow University of Economics, Poland) Wiktor
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Small Business and Entrepreneurial Development in Africa : A Route to Sustained Economic Development
Robert E. Hinson
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Philosophy of Marketing : The New Realist Approach
Matteo Giannasi
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