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Gary Armstrong
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Kenneth Clow
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Marketing: An Introduction + MyLab Marketing with Pearson eText, Global Edition
Gary Armstrong
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Exploring Marketing Research (with Qualtrics Printed Access Card)
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
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Advertising
Chris Hackley
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Public Relations Writing: Principles in Practice Text and Student Workbook Bundle
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Thomas O'Guinn
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Routledge Library Editions: Consumer Behaviour
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Dana Kilroy
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The Advertising Age Encyclopedia of Advertising
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Timothy Coombs
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Principles of Marketing for a Digital Age
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