Consumer Behavior Change and Data Analytics in the Socio-Digital Era
Pantea Keikhosrokiani
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Developing Relationships, Personalization, and Data Herald in Marketing 5.0
Jasmine Kaur
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Cases on Social Justice in China and Perspectives on Chinese Brands
Elhaoussine
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Building a Brand Image Through Electronic Customer Relationship Management
Arshi Naim
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Product Lifecycle Management : Terminology and Applications
Razvan Udroiu
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Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0
Nedra Bahri-Ammari
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Managing Customer Experiences in an Omnichannel World : Melody of Online and Offline Environments in the Customer Journey
Taskin (Marmara University, Turkey) Dirsehan
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Advances in Hospitality and Leisure
Joseph S. (Indiana University, USA) Chen
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Brand Management
Frantisek Pollak
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Crafting Customer Experience Strategy : Lessons from Asia
Sapna (Institute of Management Technology (IMT), Ghaziabad, Ind Popli
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European Banking Law : The Banker-Customer Relationship
Ross (London School of Economics, UK London School of Econom Cranston
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SUSTAINING High Performance : The Strategic Transformation to A Customer-Focused Learning Organization
Stephen (Centre for Strategic Management, San Diego, Californi Haines
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Total Quality Service : Principles, Practices, and Implementation
D.H. (Contemporary Consultants, Ypsilanti, Michigan, USA) Stamatis
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Innovation and Strategy
Rajan (Mays Business School, Texas A&M University, USA) Varadarajan
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Customer Relationship Management : Strategic Approaches in Digital Era
Joao Heitor De Avila Santos
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Customer Service in Business : Keeping Your Customers Close and Loyal
Jonah C. Pardillo
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Business and Management Practices in South Asia : A Collection of Case Studies
Arijit Sikdar
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Business and Management Practices in South Asia : A Collection of Case Studies
Arijit Sikdar
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Creating a Culture of Diversity and Inclusiveness in India Inc. : Practitioners Speak
Kakoli Sen
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Handbook Of Research In Mass Customization And Personalization (In 2 Volumes)
Frank T (Rwth Aachen University, Germany) Piller
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Marketing Opportunities and Challenges in a Changing Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
Shuang Wu
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The Revolution Your Customers Want : Delivering on Customer Commitments
Louis Columbus
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