Countryside Recreation Site Management : A Marketing Approach
Ian Keirle
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Principles of Marketing
Frances Brassington
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Essentials of Marketing Research, Global Edition
Naresh Malhotra
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Consumer Behavior, Global Edition
Leon G. Schiffman
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Introduction to Market Access for Pharmaceuticals
Mondher Toumi
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Health and Safety: Risk Management
Tony Boyle
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Global Marketing : Strategy, Practice, and Cases
Ilan Alon
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The Price of Global Health : Drug Pricing Strategies to Balance Patient Access and the Funding of Innovation
Ed Schoonveld
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Handbook of Public Affairs
Phil Harris
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Customer Relationship Management : Concept, Strategy, and Tools
V. Kumar
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Marketing Management, An Asian Perspective
Philip Kotler
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Essentials of Services Marketing
Jochen Wirtz
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Social Marketing - International Student Edition : Behavior Change for Social Good
Nancy R. Lee
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Fashion Marketing : Theory, Principles & Practice
Marianne Bickle
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Global Writing for Public Relations : Connecting in English with Stakeholders and Publics Worldwide
Arhlene A. Flowers
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Public Relations : Critical Debates and Contemporary Practice
Jacquie L'Etang
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Ongoing Crisis Communication : Planning, Managing, and Responding
Timothy (University of Central Florida, USA) Coombs
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Sentiment Analysis : Mining Opinions, Sentiments, and Emotions
Bing (University of Illinois, Chicago) Liu
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Advertising and Popular Culture
Jib Fowles
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Mastering Services Pricing : Designing pricing that works for you and for your clients
Kevin Doolan
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Sport Marketing
Windy Dees
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Epica Book 28: Creative Communications
Epica Awards
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles Marsh
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Customer Service : Career Success Through Customer Loyalty
Paul Timm
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