Aesthetic Clinic Marketing in the Digital Age : From Meta to AI
Wendy Lewis
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International Perspectives on Museum Management
Darko (University of Zagreb, Croatia.) Babic
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Integrating Embodied Practice and Transformational Wisdom for Sustainable Organization and Leadership : Action, Praxis, and the Art of Sustainable Living
Wendelin M. Kupers
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Social Media and Society : An Introduction to the Mass Media Landscape
Regina Luttrell
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Music Marketing for the DIY Musician : Creating and Executing a Plan of Attack on a Low Budget
Bobby Borg
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Museum Branding : Reimagining the Museum
Margot Wallace
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The Rules of Public Relations : Legal and Ethical Issues in Contemporary Practice
Cayce Myers
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Brand Management : Co-creating Meaningful Brands
Michael Beverland
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Hollywood Online : Internet Movie Marketing Before and After The Blair Witch Project
Dr. Ian (Independent Scholar, UK) London
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Creating the Viewer : Market Research and the Evolving Media Ecosystem
Justin Wyatt
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Bayesian Statistics and Marketing
Peter E. (University of Chicago, USA) Rossi
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Advertising in America : A Reference Handbook
Danielle Sarver (University for the Creative Arts, UK) Coombs
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Advertising Revolutionary : The Life and Work of Tom Burrell
Jason P. Chambers
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Tactical Inclusion : Difference and Vulnerability in U.S. Military Advertising
Jeremiah Favara
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Microeconomics for Managers : Principles and Applications
Richard B. (University of California, Irvine) McKenzie
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Transcending Equality, Diversity and Inclusion at Work : A Self-Critical Engagement
Marguerite L Weber
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Cooperative Enterprises
Piero Ammirato
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Media and Entertainment Industry Management : How to integrate business and management with creativity and imagination
Sunghan (Shanghai Jiao Tong University, China) Ryu
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Effective Financial Communication : Key Concepts, Empirical Insights, and Implications for Practice
Christian Pieter Hoffmann
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Local/Global Shakespeare and Advertising
Marta Minier
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Social Media Marketing Management : How to Penetrate Emerging Markets and Expand Your Customer Base
Robert E. Hinson
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Promoting Sustainable Innovation and the Circular Economy : Legal and Economic Aspects
Ole-Andreas Rognstad
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