Sustainable Advertising : How Advertising Can Support a Better Future
Matt Bourn
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Internal Communication Strategy : Design, Develop and Transform your Organizational Communication
Rachel Miller
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Retail
Charis Mather
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Business-to-Business Marketing
Ross Brennan
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Listen to Sell : How Your Mindset, Skillset, and Human Connections Unlock Sales Performance
Mike Esterday
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Lean Analytics : Use Data to Build a Better Startup Faster
Alistair Croll
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Brand Management : Principles and Applications for Effective Branding
Jaywant Singh
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Cultural Intelligence for Marketers : Building an Inclusive Marketing Strategy
Anastasia Karklina (Senior Lead of Global Insights, Cultural Gabriel
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Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Ogilvy on Advertising
David Ogilvy
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Million Dollar Weekend : The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
Noah Kagan
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Using Social Media for Work : How to maintain professional etiquette online
Bloomsbury Publishing
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More Sales Please : Promote your small business online, make consistent sales, grow without the grind
Sara Nasser Dalrymple
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Social Media Marketing
Tracy L. Tuten
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Giving Voice to Values-based Leadership : How to Develop Good Organizations Through Work on Values
Gry Espedal
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Sustainable Marketing : The Industry’s Role in a Sustainable Future
Paul Randle
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The Hipster Economy : Taste and Authenticity in Late Modern Capitalism
Alessandro Gerosa
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How to Research Trends (Revised Edition) : Move Beyond Trendwatching to Kickstart Innovation
Els Dragt
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MKTG
Carl (University of Texas, Arlington) McDaniel
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Organic Social Media : How to Build Flourishing Online Communities
Jenny Li (Director of Social Media Strategy) Fowler
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Reimagining Luxury : Building a Sustainable Future for your Brand
Diana Verde Nieto
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Think Human : The Customer Experience Revolution in the Digital Age
Olivier Duha
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