Principles of Marketing (Arab World Editions)
Philip Kotler
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Social Marketing to Protect the Environment : What Works
Doug McKenzie-Mohr
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Clayton M. Christensen
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B2B Brand Management
Philip Kotler
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Ingredient Branding : Making the Invisible Visible
Philip Kotler
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Transformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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Principles of Marketing: An Asian Perspective
Philip Kotler
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