How Brands Grow 2 Revised Edition : Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Jenni (Research Professor and Associate Director, Research P Romaniuk
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Persuasive Copywriting : Cut Through the Noise and Communicate With Impact
Andy Maslen
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Internal Communications : A Manual for Practitioners
Liam FitzPatrick
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Crisis, Issues and Reputation Management
Andrew Griffin
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The Public Relations Handbook
Alison Theaker
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Strategic Communication : An Introduction to Theory and Global Practice
Jesper (Lund University, Sweden) Falkheimer
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Key Marketing Metrics : The 50+ metrics every manager needs to know
Neil Bendle
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Understanding Public Relations : Theory, Culture and Society
Lee Edwards
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Influential Internal Communication : Streamline Your Corporate Communication to Drive Efficiency and Engagement
Jenni Field
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Successful Employee Communications : A Practitioner's Guide to Tools, Models and Best Practice for Internal Communication
Sue Dewhurst
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Event Planning and Management : Principles, Planning and Practice
Ruth Dowson
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Planning and Managing Public Relations Campaigns : A Strategic Approach
Anne Gregory
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Social Media and Crisis Communication
Yan Jin
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Truth Be Told : How Authentic Marketing and Communications Wins in the Purposeful Age
John O'Brien
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Fashion Brand Management : Plan, Scale and Market a Successful Fashion Business
Alison Lowe
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Crisis Communication Strategies : Prepare, Respond and Recover Effectively in Unpredictable and Urgent Situations
Amanda Coleman
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Influencer Marketing : Building Brand Communities and Engagement
Sevil (Bournemouth University, UK) Yesiloglu
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The Public Relations Strategic Toolkit : An Essential Guide to Successful Public Relations Practice
Alison Theaker
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Pitch Perfect : Raising Capital for Your Startup
Haje Jan Kamps
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Strategic Public Relations Leadership
Anne Gregory
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Promoting Your School : Going Beyond PR
Carolyn Warner
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The Handbook of Ethical Purchasing : Principles and Practice
Rob Harrison
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Business Acumen for Strategic Communicators : A Primer
Matthew W. (DePaul University, USA) Ragas
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Celebrity Bromances : Constructing, Interpreting and Utilising Personas
Celia Lam
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