Positioning: The Battle for Your Mind, 20th Anniversary Edition
Al Ries
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Differentiate or Die : Survival in Our Era of Killer Competition
Jack Trout
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REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
Jack Trout
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A Genie's Wisdom : A Fable of How a CEO Learned to Be a Marketing Genius
Jack Trout
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Strategic Planning for Not-for-Profit Organizations
Robert E (Southeastern Oklahoma State University, USA) Stevens
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Marketing Management : Text and Cases
Robert E (Southeastern Oklahoma State University, USA) Stevens
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Customer Advisory Boards : A Strategic Tool for Customer Relationship Building
David L Loudon
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Concise Encyclopedia of Advertising
Robert E (Southeastern Oklahoma State University, USA) Stevens
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The Marketing Research Guide
Robert E (Southeastern Oklahoma State University, USA) Stevens
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The Making of a Name : The Inside Story of the Brands We Buy
Steve Rivkin
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Marketing for Churches and Ministries
William Winston
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