The Continuum of Consumer Choice
Gordon R. (University of Cardiff, UK) Foxall
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Music Marketing for the DIY Musician : Creating and Executing a Plan of Attack on a Low Budget
Bobby Borg
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World
Nripendra (Pennsylvania Western University, USA) Singh
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The Impact of Digitalization on Current Marketing Strategies
Luis (Rey Juan Carlos University, Spain) Matosas-Lopez
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Marketing Management : European Edition
Philip Kotler
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Implementing Value Pricing : A Radical Business Model for Professional Firms
Ronald J. (VeraSage Institute in California, USA) Baker
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The Price of Global Health : Drug Pricing Strategies to Balance Patient Access and the Funding of Innovation
Ed Schoonveld
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Handbook of Public Affairs
Phil Harris
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Customer Relationship Management : Concept, Strategy, and Tools
V. Kumar
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Sentiment Analysis : Mining Opinions, Sentiments, and Emotions
Bing (University of Illinois, Chicago) Liu
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Epica Book 28: Creative Communications
Epica Awards
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The New Luxury Experience : Creating the Ultimate Customer Experience
Wided Batat
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Explorations in Consumer Culture Theory
John F. Sherry
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Managing Customer Experience and Relationships : A Strategic Framework
Don (President and Founder of Marketing 1:1, Inc.) Peppers
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The SAGE Handbook of Consumer Culture
Olga (Royal Holloway, University of London, UK) Kravets
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Clean Language Interviewing : Principles and Applications for Researchers and Practitioners
Heather (IMD, Switzerland) Cairns-Lee
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Sustainable Destination Branding and Marketing : Strategies for Tourism Development
Dr Anukrati (University of Kota, India) Sharma
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Gambling Advertising : Nature, Effects and Regulation
Barrie (University of Leicester, UK) Gunter
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Sports Marketing
Michael J. Fetchko
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Consumer Behaviour and Digital Transformation
Ayantunji (University of East London, UK) Gbadamosi
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Appraisal and the Transcreation of Marketing Texts : Persuasion in Chinese and English
Nga-Ki Mavis Ho
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Rethinking Decision-Making Strategies and Tools : Emerging Research and Opportunities
Maria (Universitas Mercatorum, Italy) Palazzo
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