Positioning: The Battle for Your Mind, 20th Anniversary Edition
Al Ries
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Differentiate or Die : Survival in Our Era of Killer Competition
Jack Trout
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REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
Jack Trout
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A Genie's Wisdom : A Fable of How a CEO Learned to Be a Marketing Genius
Jack Trout
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The Making of a Name : The Inside Story of the Brands We Buy
Steve Rivkin
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Contemporary Sales Force Management
William Winston
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How Consumers Pick a Hotel : Strategic Segmentation and Target Marketing
William Winston
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Internal Marketing : Your Company's Next Stage of Growth
William Winston
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Marketing the Group Practice : Practical Methods for the Health Care Practitioner
William Winston
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Marketing for Churches and Ministries
William Winston
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Professional Services Marketing : Strategy and Tactics
William Winston
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Market Analysis : Assessing Your Business Opportunities
William Winston
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Marketing Mental Health Services to Managed Care
William Winston
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Managed Service Restructuring in Health Care : A Strategic Approach in a Competitive Environment
William Winston
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Environmental Marketing : Strategies, Practice, Theory, and Research
William Winston
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How To Write a Marketing Plan for Health Care Organizations
William Winston
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