Digital Consumer Management : Understanding and Managing Consumer Engagement in the Digital Environment
Emmanuel (University of Greenwich, UK) Mogaji
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Digital Consumer Management : Understanding and Managing Consumer Engagement in the Digital Environment
Emmanuel (University of Greenwich, UK) Mogaji
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Integrated Marketing Communication : Creative Strategy from Idea to Implementation
Robyn Blakeman
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Integrated Marketing Communication : Creative Strategy from Idea to Implementation
Robyn Blakeman
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Advertising Campaign Design : Just the Essentials
Robyn Blakeman
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Advertising Campaign Design : Just the Essentials
Robyn Blakeman
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The Bare Bones of Advertising Print Design
Robyn Blakeman
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The Bare Bones Introduction to Integrated Marketing Communication
Robyn Blakeman
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The Bare Bones Introduction to Integrated Marketing Communication
Robyn Blakeman
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Introduction to Advertising : Understanding and Managing the Advertising Process
Emmanuel (University of Greenwich, UK) Mogaji
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Introduction to Advertising : Understanding and Managing the Advertising Process
Emmanuel (University of Greenwich, UK) Mogaji
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Advertising Design by Medium : A Visual and Verbal Approach
Robyn Blakeman
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Advertising Design by Medium : A Visual and Verbal Approach
Robyn Blakeman
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Emotional Appeals in Advertising Banking Services
Emmanuel (University of Greenwich, UK) Mogaji
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